Tuesday, September 16, 2008

Anita Roddick - Redefining Business


Anita With its strong environmental flare and popular demand of the products, Roddick had already opened a second shop before her husband’s return of being gone 10 months. Customers wanted to sell the products, and in 1984 the company went public and spread franchises all over England. Today The Body Shop has over 1,980 stores and more than 77 million customers in 50 different markets serving customers in over 25 different languages. Its success put Roddick's net worth at more than $200 million. In 2006, the company became an independently managed subsidiary of the L'Oréal Group

story of Body Shop: While her husband was away, Roddick gave birth to The Body Shop. 0ut of desperation, she created cosmetics out of every ingredient that she stored in her garage. She opened her first shop in Brighton, England, with only fifteen products and was able to finance the store using her hotel as collateral. Her products contained ingredients that women used in cleansing rituals that she had witnessed in her travels. She describes a woman’s body as a canvas to paint stories on.
 
Vip Directory Bee Directory ESG Site Directory Free PR4 Directory Playground3